Where Teens Go Instead of Facebook (and Why You Should Too)
By Becky Worley | Upgrade Your Life – 12 hrs ago
Remember
a few years back, when teenagers left MySpace in droves for this new
thing called Facebook? Grown-ups soon followed suit (not that they were
ever much on MySpace), and joined Facebook by the hundreds of millions –
which made it far less cool for their kids. So where on the Web are
teens going now, and what can you learn from them?
A recent study
from the Pew Internet & American Life Project found that 94% of
American teens still have a Facebook account, but they’re using it less,
and using it more carefully. More than half have tightened down their privacy settings and regularly delete or edit previous posts.
But
even with tightened privacy settings, teens have realized that Facebook
is more like a family picnic than the private party they want it to be.
They still share photos and use Facebook messaging, but they are
increasingly turning to newer social networks to fill the function of
traditional status updates. So which sites are they using – and why?
Micro-blogging
While
teens do seem to understand privacy much better now than in the early
days of social media, they still have a desire to put themselves out
there in a public way. And that’s where microblogs like Tumblr and Pheed
come in. The culture that has evolved on these sites is more slanted to
creative self-expression than Facebook’s life-casting (telling all the
mundane details of your day). Both are deeply skewed towards mobile use, and there are tons of clever and thematic blogs, think Texts from Hillary or Reasons My Son is Crying.Neither
are particularly teen-oriented, but there are clear differences in
style and content between a Tumblr and a Facebook feed.
Twitter
saw a doubling of teen users last year. And young people use it more
publicly than they do Facebook; while teens with Facebook accounts
typically keep their postings private, visible only to their friends,
only 24% report keeping their tweets private. Since Twitter feels more
instant than Facebook, it’s a good one to consider if your musings are
topical and timely.
Increasingly,
the hot sites among the younger set create private networks, ones that
automatically restrict who can see your updates, like Path, which limits
your friend list to 150 people.This built-in privacy makes everything
feel more personal – though if you have 151 real-world friends, you’ll
just have to choose.
Image Sharing
Instagram
is pretty good for photo sharing, especially if you like using their
funky filters. Teens thought that it great, until mom and dad showed up
there, too.
So then came Snapchat, a way to send pics that self-destruct after being viewed.
Except that assuming what you send will really disappear is fraught
with peril, since the recipient can grab a permanent screen shot of a
picture before its deleted. Still, Snapchat is hot – to the
tune of 150 million snaps a day – for good reason: it is a fun way to
share casual, goofy pics that aren’t meant to signify deep meaning in
your life. Just remember that, as with anything you post digitally,
“deleting” may not really mean it can’t come back to haunt you.
Messaging Services
If
you’re paying as much as $20 a month (or really, any amount over zero)
for texting on your phone, think about these alternatives: Kik and WhatsApp have bitten into Facebook messaging, especially here in the US. Globally, services like WeChat in China, KakaoTalk in Korea, and Line
in the Middle East and Asia, are all on the rise. Using these services
may eat a tiny bit into your data usage, but should enable you to reduce
what you spend on your cell phone overall.
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